Barbara Bickart, Maureen Morrin, and S. Ratneshwar (2015), “Does it Pay to Beat Around the Bush?  The Case of the Obfuscating Salesperson,” Journal of Consumer Psychology, Vol. 25, 4, 596-608.

Barbara A. Bickart and Julie A. Ruth, (2012), “Green Eco-Seals and Advertising Persuasion,” Journal of Advertising, Vol. 41, No. 4 (Winter), 53-69.

Schindler, Robert and Barbara Bickart (2012), “Perceived Helpfulness of Online Consumer Reviews:  The Role of Message Content and Style”, Journal of Consumer Behaviour, Vol. 11 (3), 234-243.

Bickart, Barbara, Joan Phillips, and Johnny Blair (2006), “The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies,” Marketing Letters, Vol. 17 (Spring), 167-180.  LEAD ARTICLE

Bickart, Barbara and Robert Schindler (2001), "“Internet Forums as Influential Sources of Consumer Information,” Journal of Interactive Marketing, Vol. 15, No. 3 (Summer), 31-52.

Bickart, Barbara and Norbert Schwarz (2001), “Service Experiences and Satisfaction Judgments:  The Use of Affect and Beliefs in Judgment Formation,” Journal of Consumer Psychology, Vol. 11, No. 1, 29-41.

Simmons, Carolyn J., Barbara Bickart and Lauranne Buchanan (2000), “Leveraging Equity Across the Brand Portfolio,” Marketing Letters, Vol. 11, No. 3, 210-220.

Buchanan, Lauranne, Carolyn J. Simmons, and Barbara Bickart (1999), "Brand Equity Dilution:  Retailer Display and Context Brand Effects,” Journal of Marketing Research, Vol. 36, No. 3(August),  345-355.

Bickart, Barbara and David Schmittlein (1999), “The Distribution of Survey Contact and Participation in America:  Constructing a Survey-Based Estimate,” Journal of Marketing Research, Vol. 36, No. 2(May), 286-294.

Menon, Geeta, Barbara Bickart, Seymour Sudman and Johnny Blair (1995), "How Well Do You Know Your Partner?  Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports," Journal of Marketing Research, Vol. 32, No. 1(February), 75-84.

Czaja, Ronald, Johnny Blair, Barbara Bickart and Elizabeth Eastman (1994), "Respondent Strategies for Recall of Crime Victimization Incidents," Journal of Official Statistics, Vol. 10, No. 3, 257-276.

Bickart, Barbara, Geeta Menon, Norbert Schwarz, and Johnny Blair (1994), "The Use of Anchoring Strategies in Constructing Proxy Reports of Attitudes," International Journal of Public Opinion Research, Vol. 6, No. 4, 375-379.

Simmons, Carolyn J., Barbara A. Bickart, and John G. Lynch, Jr., (1993) "Capturing and Creating Public Opinion in Survey Research," Journal of Consumer Research, Vol. 20, No. 2(September), 316-329.

Bickart, Barbara, (1993) "Carryover and Backfire Effects in Marketing Research," Journal of Marketing Research, Vol. 30, No. 1(February), 52-62.