I am an Associate Professor of Marketing and Department Chair at the Questrom School of Business at Boston University. My research examines how the context of communication influences consumers’ inference and judgment processes. Current projects explore how consumers create connections (e.g., emotional, affinity, shared experiences) in the context of both consumer-to-consumer and business-to-consumer communication and how such connections influence the interpretation, perceived value and persuasive impact of a message.
Her work has appeared in a number of journals including Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Interactive Marketing, and Journal of Advertising. She has served on the editorial review boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of the Academy of Marketing Science, and is a former Associate Editor at Journal of Public Policy and Marketing. She has also served on the Journal of Consumer Research Policy Board and on the ACR Board of Directors. Her Social Media Marketing MOOC is part of the BU Questrom Digital Product Management MicroMasters Program on edX.